Those looking to buy a car are quite choosy and want more out of their money. In fact, not each one visiting your site may not be alike in all respects. Some of them may be looking forward to the make and model, while some may be interested in a local dealership. A few may be looking forward to some specific functionality and service. The prime option most of us use while looking for the car dealership is through the search engines. That is exactly why you need to pay special attention to how your site is ranked on the search engines.
Are you one of those car dealers who want to optimise their site for the best search engine ranking? In that case, this is exactly what you are looking forward to. Let us check out a few best SEO tips for the car dealerships in the following paragraphs.
What is SEO and Why it is Important?
SEO refers to Search Engine Optimisation. In fact, it involves improving the individual elements of your website making it more likely to rank higher in the search engines. Ideally, the efforts involved in the SEO practices are to attempt for the top spot among the search results. This will help you get better visibility from the point of view of the shoppers.
Why is it important for the car dealership? Well, you have a lot of car dealerships to compete with. People do not have time to check out each and every option to find the best dealership that they are looking for. They will look for the first three or five results. It has been proved that the maximum clicks would go to the first three results.
Some of the reasons why you should pay attention to SEO in your car dealership website can be summed up as
- It will give you an edge over your competitors. If you manage to rank higher than your competitors through efficient SEO techniques, you can stay ahead of the competitors.
- Opting for the best SEO strategies helps you gain an authority. The sites that gain higher rankings are considered to be respectable and authoritative. Strive to make your site rank higher, and you will be treated as a leader in the industry.
- SEO helps you achieve targeted leads. Using additional keywords that are indicative of your location, brand and other essential details – you will end up getting better leads.
What are the best SEO strategies for a Car Dealership?
Having understood the importance of SEO, let us now move to the steps you can use to improve your SEO performance. In fact, SEO can appear to be a complicated concept and may seem to be a difficult task. It isn’t that in any way. You can learn it with practice. Make a beginning with the smaller tips and go ahead with practice. Or else, you can build a team that specialises in the task.
Here are the first steps you can make a beginning with.
Don’t Forget the Importance of Keywords
SEO is more about keywords. That holds true of car dealerships as well. Ensure you have added the target keywords in your titles, Meta data, images, description and the content.
Use of long tail keywords will have better value. There will ideally be less competition for the long tail keywords. An ideal keyword usage per keyword should be around 2 to 4 per cent. You will need to indulge in a proper keyword research to find the best ranking keywords.
The focus should be on the type of service you offer, the car models you serve, and the location. Implementing all this information in multiple contents on your site should serve as the best option for addressing the concern of ranking high with your keywords.
Never Undermine the High-Quality Content
Content is the king – in any kind of website. People will look ahead for the high-quality content on your site. Even search engines prefer high-quality content.
Ensure you have published a useful content that tends to be useful to the readers. It would be ideal to post informative articles about the cars and your industry. Incorporate a few buying guides to invoke interest. High-quality content always raises the interest and places your site as an authority site.
Monitor Your Website
Most of the website owners tend to create a website and forget it. That will never serve you achieve the best SEO ranking. Constant monitoring is what you need to bring a better outcome.
Well, you have chosen a few great keywords and created content around them. But, are those keywords working? Have the recent SEO changes brought improvements in your site rankings and traffic? Indulge in periodical and constant monitoring and tracking of your website performance. A constant monitoring will help you evolve any further measures that may be needed to improve the performance of your site. If you find any weaknesses in your plan, you can take measures to address them.
Optimise All the Elements of your site
Never use the same word much often as it will make your content boring and make the visitors move away from your site. Use your keywords in the right perspective.
Instead of using all the keywords in the same copy, make use of these keywords and phrases at different places. You can use your keywords in the images, URLs, videos, titles and other places which may not directly be visible to your readers, but be effective in improving the performance of your website in terms of search engine optimisation.
And yes, you need to ensure that the insertion of your keywords needs to be natural at its best. If the keywords and phrases appear to be inserted intentionally – it will result in giving an unnatural look to your site.
Optimise Your Images
Just like you would use keywords for your content, it is essential to add keywords and phrases to your images as well. Non optimised images are a No-No when it comes to the best SEO practices.
As per the Google trends, most of the image searches include the words pictures of. Ensure that you are including the words, pictures of in the images you are adding to the content on your website. Ensure that you also add the phrase in the alt tag for the images. But yes, never overdo it. The negative aspects of keyword stuffing also apply to image optimisation techniques.
Be Location Specific
When it comes to the Car dealership SEO, the location details play a major role. Ensure that you have made local connections. .
Make a connection to the locality and the city in at least one or two pages of your site. More preferably, you can make a reference to the city and location in your About Us page. If you are sponsoring an event or are associated with charity, you can consider making a reference to the connection on the relevant pages on your website. You may also be a member of the Chamber of Commerce or any other authority; you can mention that as well. Share the pictures of the events with the relevant tags and a reference to the location.
This will help you improve your local SEO, while it can also help your visitors develop a positive attitude towards your ventures.
The Internal and Outbound Links
One of the best On-Page SEO techniques will be to use internal links. Link to other content on your website. But, make sure that the interlinking should not appear forced or unnatural.
Outbound links to the authority websites would ensure that your SEO performance will be exciting. Opting for a good linking option will ensure that Google will consider your site to be of high quality.
Ensure that you are using a minimum of 2 to 5 interlinks. This will ensure that your On-Page SEO will increase.
The Concluding Thoughts
Well, those are a few tips that would help you achieve the best Search Engine Optimisation for your site. In fact, the tips above should ideally help you get better organic traffic to your site. We have focussed on the on-page SEO for your site while discussing the better SEO tips for your car dealership website.
In addition, you also would need to check out a few off pages SEO options for an improved ranking. Some such options you can use for off page SEO would be guest blogging and social media share. Be active on the social media and engage yourself with the potential clients. You should never miss regularly sharing your content on your social profiles. Social media profiles can be other options for getting a better traffic to your website. Posting videos on YouTube and linking them to your website can be another great option as the best SEO technique.
Another great technique we will suggest includes being part of a Q and A sites. Quora is an excellent option. Find any question related to your genre and answer the question and link to your site. That should be an ideal SEO trick for a better functionality.
That’s all we have right now with respect to the best SEO techniques you can use to improve your website performance. Do make use of the tips and prosper!