The popularity of Whatsapphas been increasing, since its appearance in 2009. That’s why today we want to talk about an increasingly common practice among businesses: The Whatsapp Marketing.
Facebook agreed to buy WhatsApp in February 2014 for over $19 billion in stock, and the price had gone up to $22 billion by October, when the deal closed.
WhatsApp and its Multiple Format support.
It not only supports the text but also various media files so makes the marketing campaign through WhatsApp more clear for every marketers. WhatsApp Marketing through Text,images,videos on mobile is very important for every sector now a days.Formats which are supported by WhatsApp Marketing are
WhatsApp Marketing, the Next Best Business Tool for Digital Marketing!
Now a days WhatsApp is also used as WhatsApp Marketing in India for Promotion of Real Estate, Insurance, Institute, Loans,Education etc. This is the latest trend for WhatsApp Marketing in the world for direct marketing or interactive with friends and family, Now in a day many business man deals on WhatsApp to view/Share Picture. This is the best option for those businessman who using Bulk SMS Services or voice out dial.
Benefits of WhatsApp Marketing.
- You can easily send free Text/Voice/Video messages to any part of the world without any Additional charges.
- All tools are very easy to use.
- You can use your Excel/CSV file format to send WhatsApp.
- You can target your Premium clients.
DND not applies to WhatsApp.
One can also send promotional messages to the DND numbers through WhatsApp as DND does not applies on the WhatsApp. So now marketers can send text as well as multimedia messages for the promotional purpose through WhatsApp marketing to all the contact without the obligation of the DND.
A Look at Statistics on Whatsapp
As we said above, Whatsapp was created in 2009 by Jan Koum and Brian Acton, two former Yahoo employees. Since then the use of this application has continued to spread, especially among the countries of the West, to register in the year 2017 more than 1200 million users.
The messenger enjoys great popularity in India with a 96% reach, followed by Malaysia (89%) and Indonesia (41%). Indian people spend more than 42 minutes a day in the app with an average 27 app sessions a day.
The average WhatsApp user sends over 1,000 messages per month with over 2,000 messages being received. Average users upload 40 photos; send 13 voice messages and 7 video messages.
For this great massiveness, the reach Whatsapp opens up as a marketing platform. Among its users, include people of all ages, profiles and socioeconomic situations. This means that most people who make up your target audience use this application.
There are numerous reasons why we recommend WhatsApp as part of your marketing mix. For starters, this is a free application, whose use is so widespread that probably contains among its users your target audience.
Because of its inherent features, Whatsapp gives you the possibilities to communicate with your customers directly and in real time. This is a huge advantage when it comes to getting to know your audience’s opinions (e.g. through surveys) and providing personalized attention.
Along with this, it is a powerful tool to spread your proposals, promotions, and news. Its wide support for multimedia content allows you to send catalogs, brochures, videos, audios, links and all kinds of information related to your business, which comes directly into the hands of your client.
WhatsApp enables you to create groups of up to 256 members, which is an ideal opportunity to carry out direct consultations and focus group studies. They are also a perfect tool for organizing events with your customers and with your company employees (internal marketing).
Finally, qualities such as immediacy and precision in terms of reach make this app the perfect way to send reminders and promote your special offers.
However, it is important to note that a fundamental requirement to take advantage of Whatsapp Marketing is to have the telephone numbers of the people who constitute your target audience. Lead generation through miss call, web forms, feedback, call back and other modes of consumer touchpoints can add this on.