INE Nutrition Case Study
Case Study: INE Nutrition – Driving Traffic, Engagement & Conversions through SEO & Digital Marketing
Client Overview
- Client: INE Nutrition
- Website: www.inenutrition.com
- Industry: Nutrition and Wellness
- Target Audience: Health-conscious individuals, athletes, and general consumers seeking high-quality nutritional supplements and wellness guidance.
- Online Presence: INE Nutrition operates an e-commerce platform offering nutrition products, guides, and resources, with an active presence on search engines, social media, and email marketing channels.
Challenges
Based on the data from January–June 2024 and July–December 2023, the main challenges were:
- Low Organic Traffic: While organic search contributed significantly to sessions, total traffic remained below growth potential.
- Weak Engagement on Social Channels: Organic social engagement rate was below 85%, and average session durations were very low (~12–15 seconds).
- Conversion Gaps: Despite high event counts (e.g., 363,455 in organic search Jan–Jun 2024), session key event rates were low (around 6% for organic search).
- Technical SEO Limitations: Potential site speed, mobile optimization, and crawl efficiency issues impacting rankings.
- Content Gaps: Lack of targeted blogs, nutrition guides, and multimedia content to engage and convert visitors effectively.
SEO & Digital Marketing Strategy
The strategy addressed challenges across multiple fronts:
- Technical SEO Improvements
- Keyword Research & On-Page Optimization
- Content Marketing
- Link-Building & Digital PR
- Conversion Optimization & Engagement
Results & Metrics
|
Metric |
Before (Jul–Dec 2023) |
After (Jan–Jun 2024) |
% Growth |
|
Total Sessions |
9,215 |
51,036 |
+454% |
|
Organic Search Sessions |
2,438 |
23,203 |
+851% |
|
Engagement Rate |
0.88 |
0.89 |
+1% |
|
Avg. Engagement Time (sec) |
61.6 |
72.65 |
+18% |
|
Events per Session |
14.05 |
15.66 |
+11% |
|
Session Key Event Rate |
8.3% |
6.2% |
-25%* |
|
Total Revenue (USD) |
12,310 |
112,092 |
+811% |