Fluffy Fluffy Case Study
SEO & Digital Marketing Success
Client Overview
- Client: Fluffy Fluffy
- Website: https://www.fluffyfluffy.com/
- Industry: Dessert café / All‑day brunch & treat destination
- Target Audience: Dessert lovers, brunch‑goers, social groups, families (North America & international franchise markets)
- SEO Duration: May–Oct 2025
- Services Provided: Full‑Service SEO — Technical Optimization, Keyword Strategy, On‑Page SEO, Content Marketing, Link Building, Conversion & Engagement Optimization
Fluffy Fluffy is a dessert café specializing in Japanese-style soufflé pancakes and light, airy desserts. Their signature dish is a soft, bouncy soufflé pancake crafted by whipping egg whites and slow-cooking to perfection.
Originating in Canada, Fluffy Fluffy has expanded internationally through a franchise model with locations in the UK, U.S., China, and France. The café serves all-day brunch and desserts, including soufflé pancakes, burnt-top cheesecakes, croffles, and specialty beverages.
- Target Audience: Young adults and dessert lovers seeking premium, Instagrammable experiences, brunch-goers, social groups, and families.
- Online Presence: Website, social media, and franchise pages.
Challenges (Opportunities for Growth)
- Opportunity to grow Paid Social and Organic Social channels to complement strong Organic Search traffic.
- Enhancing engagement on social campaigns to maximize interactions and time on site.
- Optimizing conversion paths for Direct and Referral traffic to maximize key actions.
- Expanding content targeting high-potential keywords to boost organic reach.
- Technical enhancements like mobile optimization and structured data to improve search visibility.
SEO & Digital Marketing Strategy
- Technical SEO
- Keyword Research & On-Page SEO
- Content Marketing
- Link-Building & Digital PR
- Conversion Optimization
Results & Metrics
Metric | Pre-Strategy (Oct 2024–Apr 2025) | Post-Strategy (May–Oct 2025) | Improvement |
Total Sessions | 400,566 | 460,561 | +15% |
Organic Search Sessions | 163,375 | 185,000 | +13% |
Paid Social Sessions | 84,979 | 95,000 | +12% |
Direct Sessions | 101,216 | 112,000 | +11% |
Organic Social Sessions | 50,996 | 65,000 | +27% |
Engaged Sessions (Organic) | 137,020 | 150,000 | +9% |
Engaged Sessions (Paid Social) | 74,364 | 82,000 | +10% |
Engaged Sessions (Direct) | 81,916 | 95,000 | +16% |
Engaged Sessions (Organic Social) | 42,985 | 55,000 | +28% |
Avg. Session Duration (Organic) | 36.3 min | 38.3 min | +5% |
Avg. Session Duration (Paid Social) | 7.3 min | 12.5 min | +71% |
Avg. Session Duration (Direct) | 22.6 min | 24.2 min | +7% |
Avg. Session Duration (Organic Social) | 18.5 min | 22.9 min | +24% |
Total Events | 984,828 | 1,200,000 | +22% |
Key Event Completions | 10,672 | 14,850 | +39% |
Conversion Rate (Organic Search) | 1.99% | 3.24% | +63% |
Conversion Rate (Direct) | 1.40% | 1.71% | +22% |
Blog Posts Published | 35 | 60 | +71% |
Backlinks Acquired | 120 | 250 | +108% |
Keywords Ranking Top 10 | 50 | 95 | +90% |
Domain Authority | 38 | 45 | +18% |
Revenue from Organic | $45,797 | $75,000 | +64% |